I am a public relations and strategic communication scholar and an assistant professor at Universidad de los Andes, Chile. I also serve as an affiliated fellow at the Communication Research Center at Boston University's College of Communication.

Broadly speaking, my research focuses on the intersection of international, intercultural, and strategic communication. My dissertation, titled “Nation Branding in Latin America: Global, Regional and Local Representations Intertwined,” explored the communication efforts of different Latin American countries to “brand” themselves internationally, mainly with political and economic purposes. With this project, I argued that some governments in the region have engaged in the practice of "branding" their nations, borrowing from branding and public relations techniques that have been historically implemented by private labels.

My current research agenda builds off on my dissertation and aims to explore the influence of American strategic communication practices in Latin America between the mid-1990s and late 2010s. 

I earned a Ph.D. in Media and Communication (2022) and an M.A. in Mass Communication (2017) at the University of North Carolina at Chapel Hill. I am originally from Chile and have a professional background in journalism and public relations, both in the United States and Chile.

At the Universidad de los Andes, I teach the courses "Public Opinion," "Consumer Sociology," "International Communication Workshop," and "Integrated Marketing Communication."

I have taught courses at the University of North Carolina, Chapel Hill and Boston University, where I worked as an assistant professor of public relations for two years. The courses I have taught are: Latino Media Studies, Media Ethics, Contemporary Public Relations, Corporate Communication, International Public Relations, and Public Relations Ethics.

Broadly speaking, my research focuses on the intersection of international, intercultural, and strategic communication.

My dissertation, titled “Nation Branding in Latin America: Global, Regional and Local Representations Intertwined,” explored the communication efforts of different Latin American countries to “brand” themselves internationally, mainly with political and economic purposes. With this project, I argued that some governments in the region have engaged in the practice of "branding" their nations, borrowing from branding and public relations techniques that have been historically implemented by private labels.

My current research agenda builds off on my dissertation and aims to explore the influence of American strategic communication practices in Latin America between the mid-1990s and late 2010s. I have a particular interest in qualitative methods, particularly the sociological view to the research on media and communication topics.