PhD. from Universidad Austral de Buenos Aires, Argentina and Master in DIRCOM and New Information Technologies, Spain.

Teaching and research experience in areas such as: corporate strategic communication; reputation; public relations; Latin American political communication and social networks; sentiment analysis. Publications in journals and high impact indexed magazines.

Coordinator and author of chapters of the books: “La comunicación política en campaña. Identity, image and language as strategic elements in Latin American political campaigns”; ‘Ciberdemocracia y Ciudadanía’; ‘Elections and political parties in Ecuador: presidential candidacies, legislative representation and presence of women in politics’.

Academic distinction for “relevant doctoral thesis in political communication” from the Latin American Association of Researchers in Electoral Campaigns (ALICE) in 2020.

Member of the research group Communication, politics and leadership in Latin American social and digital contexts; Member of the Network of Communication Researchers in Ecuador (RICE); Member of the research group Strategic Communication Management of the UTPL; Member of the XESCOM Network; Member of the Latin American Network of Organizational Communication (RedLaco); Member of the research group.

Between 2008 and 2024 I worked as a university professor at the Casa Grande University in Guayaquil, Ecuador. I taught subjects such as: Research Methodology 1; Organizational Communication 1 and 2; Public Relations 2; Public Relations and New Media Scenarios; Online-Offline Reputation and Crisis Management; Media Mapping and Public Opinion; Strategic Communication Planning; Image, Communication and Politics; Brand Reputation and Social Media Management.

At Universidad de los Andes, I currently teach Strategic Communication, Crisis Management, Society and Trends. In addition, I have conducted teaching-learning processes with the Case Methodology and playful pedagogical learning instances. I have worked in curricular redesign of careers related to the field of communication, both undergraduate and graduate. Direction of undergraduate and graduate degree projects.

My research career is focused on two main areas: political communication and strategic communication and public relations.

In the field of political communication I study phenomena such as political communication strategies in electoral context in social networks, sentiment analysis in the context of protests, female political leadership, among others.

In the field of strategic communication and public relations I have focused on: studying the development of the discipline of Public Relations, its teaching and social impact. In addition to corporate, strategic and reputational communication applied to case studies. And the dynamics of communication and consumption with digital contexts.