Research output per year
Research output per year
Personal profile
Professional Information
Ignacio Inostroza-Quezada is an Assistant Professor at the Faculty of Economics and Business at Universidad de los Andes in Chile. He earned his Ph.D. in Management from Rutgers University, following a M.Sc. in Management and a Master in Statistics from Pontificia Universidad Católica de Chile. His early academic work has spanned both the Faculties of Social Sciences and Economics & Business, with roles in teaching, research and data analytics in marketing and business management.
Research interests
Dr. Inostroza’s research focuses on marketing and data analytics, investigating how quantitative and technological tools can be used to better understand dynamic effects of store promotions, purchase conversion, and the social impacts of economic crises.
Teaching
In teaching, Professor Inostroza is involved in courses related to business management, marketing, data-analytics applied to business and decision-making based on quantitative insights.
Education/Academic qualification
Master, Management, Pontificia Universidad Católica de Chile
Master, Estadística, Pontificia Universidad Católica de Chile
PhD, Management, Rutgers University
Keywords
- H Social Sciences (General)
- Marketing
- Data Analytics
- Store Promotions
- Purchase Conversion
- Economic Crisis
- Business Decision‐making
- Business Technologies
Research Lines
- Research Lines
- Promotions marketing and purchase conversion
- Data analytics and business technologies
- Socio-economic impacts of economic crises
- Quantitative decision making in business environments
Fingerprint
Dive into the research topics where Ignacio Inostroza is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 1 Article
-
Dynamic effects of store promotions on purchase conversion: Expanding technology applications with innovative analytics
Epstein, L. D., Inostroza-Quezada, I. E., Goodstein, R. C. & Choi, S. C., 1 May 2021, In: Journal of Business Research. 128, p. 279-289 11 p.Research output: Contribution to journal › Article › peer-review
6 Scopus citations