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Guillermo Armelini, Doctorado

ESE Business School

Source: Scopus
Calculated based on no. of publications stored in Pure and citations from Scopus

Research activity per year

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2 results
- Title
- Date(ascending)

Saturday night at the movies, tell a friend…
Guillermo Armelini
27/02/19
1 item of Media coverage
Press/Media
Research pick: Saturday night at the movies, tell a friend… "The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures"
Guillermo Armelini
27/02/19
1 item of Media coverage
Press/Media

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