Research output per year
Research output per year
Personal profile
Research Interests
I am a marketing professor with more than twenty years teaching and doing research in this field of knowledge. My research interest is in Customer Management, Customer experience, social contagion and word of mouth communication. I’m particularly interested in empirical research that address current business problems in the intersection between customer management and operation management. I’m the head of marketing department at ESE Business School and the Academic Director of the Advance Management Program (AMP).
External positions
Visiting Professor, Universidad Torcuato Ditella
1 Apr 2008 → …Fingerprint
Dive into the research topics where Guillermo Armelini is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
- 27 Citations
- 3 h-Index
- 6 Article
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The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures
Armelini, G., González, J. & Villanueva, J., 2019, In: International Journal of Internet Marketing and Advertising. 13, 1, p. 1-21 21 p.Research output: Contribution to journal › Article › peer-review
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Assessing university enrollment and admission efforts via hierarchical classification and feature selection
Maldonado, S., Armelini, G. & Guevara, C. A., 2017, In: Intelligent Data Analysis. 21, 4, p. 945-962 18 p.Research output: Contribution to journal › Article › peer-review
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Referral programs, customer value, and the relevance of dyadic characteristics
Armelini, G., Barrot, C. & Becker, J. U., 1 Dec 2015, In: International Journal of Research in Marketing. 32, 4, p. 449-452 4 p.Research output: Contribution to journal › Article › peer-review
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Understanding social contagion in adoption processes using dynamic social networks
Herrera, M., Armelini, G. & Salvaj, E., 27 Oct 2015, In: PLoS ONE. 10, 10, e0140891.Research output: Contribution to journal › Article › peer-review
Open Access -
Subaru xv: A communication and marketing strategy for generation Y
Armelini, G., 1 Mar 2013, In: Innovar. 23, 47, p. 65-80 16 p.Research output: Contribution to journal › Article › peer-review