Guillermo Armelini, Doctorado

ESE Business School

Source: Scopus
Calculated based on no. of publications stored in Pure and citations from Scopus

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Personal profile

Research Interests

I am a marketing professor with more than twenty years teaching and doing research in this field of knowledge. My research interest is in Customer Management, Customer experience, social contagion and word of mouth communication. I’m particularly interested in empirical research that address current business problems in the intersection between customer management and operation management. I’m the head of marketing department at ESE Business School and the Academic Director of the Advance Management Program (AMP).

External positions

Visiting Professor, Universidad Torcuato Ditella

1 Apr 2008 → …

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25 Citations
3 h-Index
6 Article

The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures
Armelini, G., González, J. & Villanueva, J., 1 Jan 2019, In: International Journal of Internet Marketing and Advertising. 13, 1, p. 1-21 21 p.
Research output: Contribution to journal › Article › peer-review
Assessing university enrollment and admission efforts via hierarchical classification and feature selection
Maldonado, S., Armelini, G. & Guevara, C. A., 1 Jan 2017, In: Intelligent Data Analysis. 21, 4, p. 945-962 18 p.
Research output: Contribution to journal › Article › peer-review
3 Scopus citations
Referral programs, customer value, and the relevance of dyadic characteristics
Armelini, G., Barrot, C. & Becker, J. U., 1 Dec 2015, In: International Journal of Research in Marketing. 32, 4, p. 449-452 4 p.
Research output: Contribution to journal › Article › peer-review
13 Scopus citations
Understanding social contagion in adoption processes using dynamic social networks
Herrera, M., Armelini, G. & Salvaj, E., 27 Oct 2015, In: PLoS ONE. 10, 10
Research output: Contribution to journal › Article › peer-review
4 Scopus citations
Subaru xv: A communication and marketing strategy for generation Y
Armelini, G., 1 Mar 2013, In: Innovar. 23, 47, p. 65-80 16 p.
Research output: Contribution to journal › Article › peer-review

Saturday night at the movies, tell a friend…
Guillermo Armelini
27/02/19
1 item of Media coverage
Press/Media
Research pick: Saturday night at the movies, tell a friend… "The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures"
Guillermo Armelini
27/02/19
1 item of Media coverage
Press/Media

Research Interests

External positions

The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures

Assessing university enrollment and admission efforts via hierarchical classification and feature selection

Referral programs, customer value, and the relevance of dyadic characteristics

Understanding social contagion in adoption processes using dynamic social networks

Subaru xv: A communication and marketing strategy for generation Y

Saturday night at the movies, tell a friend…

Research pick: Saturday night at the movies, tell a friend… "The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures"