Guillermo Armelini, PhD

    Calculated based on number of publications stored in Pure and citations from Scopus
    20102022

    Research activity per year

    Personal profile

    Research Interests

    I am a marketing professor with more than twenty years teaching and doing research in this field of knowledge. My research interest is in Customer Management, Customer experience, social contagion and word of mouth communication. I’m particularly interested in empirical research that address current business problems in the intersection between customer management and operation management. I’m the head of marketing department at ESE Business School and the Academic Director of the Advance Management Program (AMP).

    External positions

    Visiting Professor, Universidad Torcuato Ditella

    1 Apr 2008 → …

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