David Kimber is an assistant professor in the Marketing Department at the School of Business and Economics at Universidad de los Andes, Chile. He holds a PhD in Communication from Universidad de Navarra (Spain), a M.Sc. in Management, an MBA and a BS from Pontificia Universidad Católica de Chile. Before working as professor in 2001, he was Marketing Research Manager in a Chilean yellow pages company, and Product Manager in a Chilean bank. He has specialized in marketing intelligence, marketing models and applied econometrics for business decision. In addition, he has researched and published in topics such as gender bias, cultural intelligence, social media marketing, international sales, media reputation and consumer behavior in media. Finally, his research interests are international sales, marketing management, new media and consumer behavior, media quality, communication and advertising