Projects per year
Personal profile
Professional Information
David Kimber is an assistant professor in the Marketing Department at the School of Business and Economics at Universidad de los Andes, Chile. He holds a PhD in Communication from Universidad de Navarra (Spain), a M.Sc. in Management, an MBA and a BS from Pontificia Universidad Católica de Chile. Before working as professor in 2001, he was Marketing Research Manager in a Chilean yellow pages company, and Product Manager in a Chilean bank. He has specialized in marketing intelligence, marketing models and applied econometrics for business decision. In addition, he has researched and published in topics such as gender bias, cultural intelligence, social media marketing, international sales, media reputation and consumer behavior in media. Finally, his research interests are international sales, marketing management, new media and consumer behavior, media quality, communication and advertising
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
External positions
Marketing Research Manager, Impresora y Comercial PUBLIGUIAS S.A.
6 May 1996 → 31 Dec 2000
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Collaborations and top research areas from the last five years
Projects
- 2 Finished
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Usos y gratificaciones de los celulares entre los menores chilenos
Universidad de los Andes Chile
17/12/15 → 17/12/17
Project: Research
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Are your international salespeople culturally intelligent? The influence of cultural intelligence on adaptive selling behavior with B2B customers
Kimber, D., Guesalaga, R. & Dickmann, M., 2021, In: Journal of Business and Industrial Marketing. 37, 4, p. 734-747 14 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
A Persistent Gender Bias in Chilean Press: the Influence of Journalist’s Gender and Editor’s Gender.
Leiva, R. & Kimber, D., 2020, (Accepted/In press) In: Journalism and Mass Communication Quarterly. 99, 1, p. 156 - 182 27 p.Research output: Contribution to journal › Article › peer-review
6 Scopus citations -
Revisiting consumer-responses models: Are suitable for post-millennials?
Leiva, R. & Kimber, D. I., 2020, In: Communication and Society. 33, 4, p. 33-45 13 p.Research output: Contribution to journal › Article › peer-review
Open Access -
The use of conjoint analysis in revealing preferences for hiring: The gender bias effect
Bosch, M. J., Kimber, D. I. & Leiva, R., 2020, Contributions to Management Science. Springer, p. 139-160 22 p. (Contributions to Management Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
1 Scopus citations -
Economic indicators affecting the media reputation of a country: the case of Chile (1990-2015)
Leiva, R. & Kimber, D. I., 2019, In: Research in Global Strategic Management. 18, p. 143-163 21 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations