Research output per year
Research output per year
Personal profile
Professional Information
Christian Pescher holds a Ph.D. in Marketing and Innovation from Universität Passau, Germany, and a Master’s degree in Speech Communication from Universität Regensburg. He currently serves as faculty member at the School of Business & Economics of Universidad de los Andes.
Research interests
His research interests focus on consumer decision-making processes, mobile viral marketing, product and service innovation, and the use of crowdsourcing methods for ideation.
Teaching
In his teaching role, Christian Pescher is affiliated with the marketing and innovation area within the School of Business & Economics.
Education/Academic qualification
PhD, Marketing and Innovation, Universität Passau
Master, Speech Communication, Universität Regensburg
Keywords
- H Social Sciences (General)
Open Keywords
- Marketing
- Innovation
- Consumer decision-making
Research Lines
- Research Lines
- Marketing
- Innovation
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Collaborations and top research areas from the last five years
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Research output
- 8 Article
-
Ideators’ success in innovation tournaments: Participation, productivity, or pressure?
Pescher, C., Tellis, G. J. & Füller, J., Jun 2025, In: International Journal of Research in Marketing. 42, 2, p. 335-364 30 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
The Role of Artificial Intelligence in the Ideation Process
Pescher, C. & Tellis, G. J., Sep 2025, In: Journal of Product Innovation Management. 42, 5, p. 958-982 25 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests
Bell, J. J., Pescher, C., Tellis, G. J. & Füller, J., 20 Apr 2023, In: Marketing Science. 43, 1, p. 54-72 18 p.Research output: Contribution to journal › Article › peer-review
35 Scopus citations -
Menu-based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity
Pescher, C., Neuerburg, C. & Koschate-Fischer, N., 2021, In: Journal of Interactive Marketing. 53, 1, p. 1-14Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
Accounting for word-of-mouth effects in preference-based market forecasts
Pescher, C. & Spann, M., Mar 2014, In: Journal of Forecasting. 33, 2, p. 95-107 13 p.Research output: Contribution to journal › Article › peer-review
4 Scopus citations