Alejandro C. Reid is an experienced media and communication professional with over two decades of work history spanning academia, digital media innovation, gaming development and television production. His career is marked by strong leadership and strategic vision, as evidenced by his roles in founding and directing national-level projects. He has a PhD, Mba, MSc and MC degrees in different countries and areas of expertise.

Key Roles and Responsibilities:
Media Leadership and Innovation:
Founded Vida Social TV, a national high-definition cable channel, and led its strategic development.
Oversaw technological innovation and digital transformation projects, managing initiatives in interactive and HD television, OTT platforms, and new digital media business models.

Academic Contributions:
Held a tenured position as a professor and researcher at Universidad de Los Andes, where he integrated practical industry expertise with academic research in communication and media.

Strategic Project and Business Development:
Acted as Digital Media and New Business Development Manager at Canal 13, spearheading projects in digital content dissemination and innovative media production.
Managed large-scale projects at Corporación de Televisión de la P.U. Católica de Chile, where he led R&D efforts for interactive TV and emerging technologies.

Industry Engagement:
Served as President of IAB Chile, influencing policies and practices in internet media and digital communications.

Core Competencies:
Strategic planning, innovation, and leadership in digital media.
Project management across media production and digital platforms.
Strong interdisciplinary skills bridging creative audiovisual production with technology-driven media solutions.
Effective communication and academic instruction, combining research with practical industry insights.

The main areas of research are AI in decision-making, technology and its contribution to different areas, process improvement projects with AI, audiovisual storytelling, and AI.

Professor with extensive experience in areas such as technology, artificial intelligence, and media management. He has taught courses at several Chilean universities, including diploma courses, postgraduate programs, and master's programs. He combines project management with technology and content generation.