Research pick: Saturday night at the movies, tell a friend… "The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures"

Media coverage

• Title	Research pick: Saturday night at the movies, tell a friend… "The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures"
  Media name/outlet	Inderscience Publishers
  Country/Territory	United Kingdom
  Date	27/02/19
  URL	https://inderscience.blogspot.com/2019/02/saturday-night-at-movies-tell-friend.html
  Persons	Guillermo Armelini