Research pick: Saturday night at the movies, tell a friend… "The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures"

Press/Media

Period	27 Feb 2019

Media coverage

Title	Research pick: Saturday night at the movies, tell a friend… "The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures"
Media name/outlet	Inderscience Publishers
Country/Territory	United Kingdom
Date	27/02/19
Persons	Guillermo Armelini