Research pick: Saturday night at the movies, tell a friend… "The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures"

Press/Media

Period27 Feb 2019

Media coverage

1

Media coverage

  • TitleResearch pick: Saturday night at the movies, tell a friend… "The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures"
    Media name/outletInderscience Publishers
    CountryUnited Kingdom
    Date27/02/19
    PersonsGuillermo Armelini
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